Joints & mobility
Supports healthy joints and mobility
FOR DOGS 55 LB AND UP
The first daily supplement dosed for big dogs.
One jar. 30 days. Two chews a day, even for a 100 lb dog. Made with human-grade ingredients.
Join the Founders ClubFirst batch ships winter 2026. Founders get it first at $39.95 instead of $52.95.
Nala, our Bernese Mountain Dog — photo coming soon
THE BIG-DOG TAX
Most dog supplements are dosed for a 20 lb dog.
Read the back of the jar: one chew for a small dog, three for a big one. A 60-chew jar lasts a Bernese, Shepherd or Lab about 20 days. We call that the big-dog tax.
Product
Dog weight
Daily dose
Jar lasts
Monthly cost
A leading daily multivitamin (soft chews)
75 lb+
3 chews
20 days
$69 per month
A popular superfood powder
95 lb+
4 scoops
15 days
$80 per month
Whole Lotta Daily
55 lb+
2 chews
30 days
$52.95 ($44.95 subscribed)
Competitor figures are calculated from the feeding directions and prices on their own packaging and websites, September 2026. Whole Lotta Daily pricing is planned launch pricing.
Five things, one chew, dosed for your dog's actual size.
Skin & coat
Supports healthy skin and a shiny coat
Gut & digestion
Supports digestive balance
Immune
Supports normal immune function
Daily energy
Supports daily energy metabolism
Made with human-grade ingredients. Every active ingredient and its exact amount per chew will be on the label and on this page before pre-orders open. No proprietary blends. Every batch third-party tested, with results linked from the jar.
Nala next to her owner — photo coming soon
WHY WE'RE BUILDING THIS
Built for a dog who weighs more than her owner's carry-on limit.
Nala is a Bernese Mountain Dog. Every supplement we tried told us to triple the dose and reorder every three weeks. So we're making the one we couldn't find: a daily chew that treats a big dog as the default, not the exception. We'll show you everything along the way, including the parts that don't work.
Read our story →WHOLE LOTTA DAILY · FIRST BATCH
Join the Founders Club
- First jar at $39.95 instead of $52.95
- You vote on the flavour (beef or chicken)
- Your dog's name on the founders wall, if you want it there
[form goes here]
No spam. A few emails while we build, then first dibs on the first batch. Unsubscribe any time.
A few big questions.
When does it ship?
The first batch is planned for winter 2026. Founders hear first. Pre-orders open only once the formula is final and tested.
How much will it cost?
$52.95 for a 30-day jar, $44.95 on subscription. Founders get the first jar at $39.95.
What's in it?
A daily 5-in-1 soft chew. Made with human-grade ingredients. Every ingredient and its exact amount will be published before you pay a cent.
Is it for small dogs?
No. Whole Lotta Daily is dosed for dogs from 55 lb / 25 kg.
Why two chews a day?
The dose is built for a big dog from the start. A 60-chew jar is a full 30 days whether your dog is 55 lb or 120 lb.
Can I give it with other supplements?
Ask your vet. We publish the full formula so your vet can check it.