THE BIG-DOG TAX
Most dog supplements are dosed for a 20 lb dog.
Read the back of the jar: one chew for a small dog, three for a big one. A 60-chew jar lasts a Bernese, Shepherd or Lab about 20 days. We call that the big-dog tax.
Competitor figures are calculated from the feeding directions and prices on their own packaging and websites, September 2026. Whole Lotta Daily pricing is planned launch pricing.
A bigger dog deserves a different starting point.
The average US dog weighs about 40 lb, so most brands formulate for that dog and tell bigger dogs to double or triple the dose. That’s a small-dog product with a bigger scoop.
Whole Lotta Daily starts from a 55 lb dog and goes up. Two chews a day. 60 chews per jar. One full month, even for a 100 lb dog. We’re building a daily routine around big dogs, with the full formula and exact amounts available before pre-orders open.
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